A tripartite Art Deco facade
Frontal symetry is typical of Art Deco architecture as is the 3-part facade, here with a wide central bay. Even though this is not a tall hotel, verticality is emphasized by the decorative vertical frieze on the side bays, which is broken by the windows, and by windows and spandrel panels soaring upward in the central bay. Vertical fluting on the central panel is a kind of gigantic order connecting the two stories. I don't know if the colors are original; the designs are abstract, perhaps stylized sun and plant forms. For similar decorative Art Deco patterns, see the Texas and Pacific Passenger Terminal by Wyatt C. Hedrick (and Herman Koeppe).